Marketing Executive, Direct Marketing

£25,000 - £30,000 + 25 Days Holiday + Benefits

Change. It’s happening everywhere at Swinton Insurance. It’s exciting. It’s ambitious. And if you work in marketing and want to build a career that means more, you could be part of it all.
This is an opportunity to work side-by-side with a multi-talented team, making changes to the way we work, developing new products, launching them, and then taking them to market.
It has all you’d expect from a fast-paced, results-driven marketing function : it’s vibrant, it’s diverse, and it’s made up of lots of super talented and creative people.
We all work together to push the boundaries, find new ways to solve problems and deliver creative solutions. And we get to work with some of the best agencies and suppliers in the UK too. It’s exciting stuff. With investment, growth and a clear strategy in place, there’s never been a better time to join us than now.

What you’ll get involved in:
Your role will involve you taking direct ownership for the creative development, from briefing to production and analysis, of EMAIL, SMS and Direct Mail campaigns. You will be required to support on the delivery of continuous improvements through planning and development of robust test & control frameworks and rigorous pre and post campaign analysis leading to recommendations for campaign optimisation.
You’ll work closely with our internal planning and data teams as well as our external partners to ensure campaigns are optimised and executed to the highest possible standards.
As our Marketing Executive you will also :
• understand our customers – their needs, wants and behaviours
• be able to define, analyse and evaluate relevant and meaningful MI on a weekly and monthly basis, and produce practical recommendations for change
• work to annual budgets and re-forecasts across multiple channels that integrate into wider marketing spend
• help drive innovation, challenge the status quo and act as a customer champion to drive improvement across marketing activities
Our Ideal Marketing Executive:
This is a perfect role for an ambitious marketing executive who is looking to make an impact in a growing team. You’ll already have some direct marketing experience under your belt and will hopefully have worked in financial services before. Ideally you’ll have a degree or equivalent qualification in Marketing or Business Studies.
You:
• Have previous experience of working within a marketing function, with a working knowledge of Direct Marketing
• May have experience as a Campaign manager
• Are a pro-active self-starter who is driven and motivated to identify opportunities and is prepared to get stuck in
• Are an effective communicator, both written and verbal with the ability to prepare business cases
• Have a good eye for detail
• Have strong organisational and analytical skills
• Are able to build key relationships with both internal and external stakeholders through effective communication
• Are able to assess campaign performance as well as interpret customer and market data
• Have strong problem solving skills
• Have excellent Excel and Powerpoint skills
• Have a good awareness of the requirements of working in a regulated environment (a good understanding of FCA regulations and compliance framework would be an advantage)
What you can expect from us:
• A fantastic working environment – brand new state of the art offices in central Manchester
• Competitive salary
• 25 days holiday increasing to 26 after 12 months, plus 8 bank holidays
• Ability to buy an additional 5 days holidays
• Annual bonus scheme
• Flexible benefits including childcare vouchers, cycle to work, Private Medical Insurance
• Pension scheme – we will contribute 2%
• Life Assurance
• Discounts on your insurance
• Interest free travel loan
• Commitment to your personal development with access to in-house training
As a Financial Services organisation we comply with and support the requirements set by our Regulator, the Financial Conduct Authority (FCA), which are designed to protect our customers. This means if your application is successful, you'll need to satisfy some important background checks before you can start working with us. These will include a full credit enquiry, a criminal record check, residency and right to work checks.