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Marketing Executive, Direct Marketing £25,000 - £30,000 + 25 Days Holiday + Benefits Change. It’s happening everywhere at Swinton Insurance. It’s exciting. It’s ambitious. And if you work in marketing and want to build a career that means more, you could be part of it all. This is an opportunity to work side-by-side with a multi-talented team, making changes to the way we work, developing new products, launching them, and then taking them to market. It has all you’d expect from a fast-paced, results-driven marketing function : it’s vibrant, it’s diverse, and it’s made up of lots of super talented and creative people. We all work together to push the boundaries, find new ways to solve problems and deliver creative solutions. And we get to work with some of the best agencies and suppliers in the UK too. It’s exciting stuff. With investment, growth and a clear strategy in place, there’s never been a better time to join us than now. What you’ll get involved in: Your role will involve you taking direct ownership for the creative development, from briefing to production and analysis, of EMAIL, SMS and Direct Mail campaigns. You will be required to support on the delivery of continuous improvements through planning and development of robust test & control frameworks and rigorous pre and post campaign analysis leading to recommendations for campaign optimisation. You’ll work closely with our internal planning and data teams as well as our external partners to ensure campaigns are optimised and executed to the highest possible standards. As our Marketing Executive you will also : • understand our customers – their needs, wants and behaviours • be able to define, analyse and evaluate relevant and meaningful MI on a weekly and monthly basis, and produce practical recommendations for change • work to annual budgets and re-forecasts across multiple channels that integrate into wider marketing spend • help drive innovation, challenge the status quo and act as a customer champion to drive improvement across marketing activities Our Ideal Marketing Executive: This is a perfect role for an ambitious marketing executive who is looking to make an impact in a growing team. You’ll already have some direct marketing experience under your belt and will hopefully have worked in financial services before. Ideally you’ll have a degree or equivalent qualification in Marketing or Business Studies. You: • Have previous experience of working within a marketing function, with a working knowledge of Direct Marketing • May have experience as a Campaign manager • Are a pro-active self-starter who is driven and motivated to identify opportunities and is prepared to get stuck in • Are an effective communicator, both written and verbal with the ability to prepare business cases • Have a good eye for detail • Have strong organisational and analytical skills • Are able to build key relationships with both internal and external stakeholders through effective communication • Are able to assess campaign performance as well as interpret customer and market data • Have strong problem solving skills • Have excellent Excel and Powerpoint skills • Have a good awareness of the requirements of working in a regulated environment (a good understanding of FCA regulations and compliance framework would be an advantage) What you can expect from us: • A fantastic working environment – brand new state of the art offices in central Manchester • Competitive salary • 25 days holiday increasing to 26 after 12 months, plus 8 bank holidays • Ability to buy an additional 5 days holidays • Annual bonus scheme • Flexible benefits including childcare vouchers, cycle to work, Private Medical Insurance • Pension scheme – we will contribute 2% • Life Assurance • Discounts on your insurance • Interest free travel loan • Commitment to your personal development with access to in-house training As a Financial Services organisation we comply with and support the requirements set by our Regulator, the Financial Conduct Authority (FCA), which are designed to protect our customers. This means if your application is successful, you'll need to satisfy some important background checks before you can start working with us. These will include a full credit enquiry, a criminal record check, residency and right to work checks.

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We are looking to recruit a Marketing Communications Manager within our Special Hazards business segment in EU&AF. It is our belief is that great companies are powered by great people and led by inspired leaders; individuals who are authentic, who embrace new ideas, share a mutual respect for each other and do what’s right for their communities. Every day, we focus on our common goal of improving lives around the world and we do this by working together and applying deep technical expertise to help our customers solve pressing challenges, with a collective passion to make an impact. As part of the Marketing Team for the Special Hazards business segment in EU&AF, the Marketing Communications Manager will be tasked with the delivery of marketing programs across the region. This position will report directly to the Marketing Communications Leader, EU&AF. The Marketing Communications Manager will work closely with the Global Product Marketing Managers, Global Product Managers and regional Sales Leaders to implement integrated marketing programs to support the business growth goals, new product introductions and enhance overall brand reputation for Johnson Controls Fire Suppression Products and its product brands in key markets. Examples include: · Manage the planning and implementing of channel programs in the European & African regions that attract and retain industry-leading channel partners, incentivise channel partners to invest in skills and capabilities that delight customers drive growth and brand reputation and adhere to consistent guidelines across product segments. · Manage delivery of events such as trade shows, seminars and customer-specific promotions and events. · Work closely with Product Marketing to develop the annual marketing communications plans for the Special Hazards business in EU&AF. · Manage all activities against agreed budgets as a steward of JCI assets. Job Responsibility of Marketing Communication Manager, Special Hazards (EU&AF): · Work closely with Product Marketing, Sales and other Marcom team members to support the business goals of growth, brand support, product introduction and annual marketing communications plan. · Develop and implement an annual marketing communications plan to support the Special Hazards business growth objectives. · Manage the Product Marketing EU&AF budget, be accountable for tracking and reporting marketing spend against budget and ensuring spend brings value to the brand/company. · Manage vendor relationships and negotiate local supplier agreements. · Manage the implementation of integrated marketing campaigns that will make an impact, support the brand and drive measurable enquiries and sales leads. Ability to recommend and employ innovative ways to reach target audiences. · Direct agencies and integrate marketing programs to drive “Thought Leadership” by creating relationships that will deliver articles and media coverage to achieve frequent, timely and positive media coverage across a range of different media. · Provide brand creative direction for advertising and promotional material, technical materials and copywriting. Ensure brand compliance across all creative material. · Integrate global messaging into trade shows customer events, media and market facing material, aligned with strategic objectives. · Develop and implement marketing communications plans in line with the global strategy and in support of the regional needs. · Manage regular customer and market communications via e-newsletters, maintaining mailing databases and purchasing advertising media space lists for direct mail campaigns, including target market programs. · Actively share best practices with the EU&AF and global marketing team. Johnson Controls is a global diversified technology and multi industrial leader, serving a wide range of customers in more than 150 countries. Our 117,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders, through strategic focus on our buildings and energy growth platforms. #external Qualifications Ideal candidate will have the following: · Graduate with a Bachelor’s degree in communications, marketing, business administration and 5+ years’ experience in a similar role. · Demonstrate technical marketing knowledge. · Ability to contribute new and creative ideas and marketing techniques. · Ability to plan, implement and measure communication and advertising/publicity campaigns, promotional activities, and trade shows. · Ability to provide effective sales/marketing materials and programs within planned budgets. · Experience with Marketing Automation software and Salesforce.com. · Ability to work independently, while still embracing a team mentality.

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The Role: Reporting to the Chief Data Officer (CDO), the Aldermore Database Marketing Manager is responsible for the creation and delivery of customer and broker campaigns across all lines of business at the Bank. Working with a small team of database marketing professionals and with the Marketing and MIS teams the Database Marketing Manager will lead the technical implementation and evolution of all closed loop multi-channel campaigns. Coming from a background of database marketing and digital innovation, the Database Marketing Manager will be comfortable working in a diverse and challenging environment. The Database Marketing Manager will act as a passionate data ambassador and will demonstrate the organization’s values – Reliable, Expert, Dynamic and Straightforward (REDS) – and associated behaviors, at all times. Key responsibilities include: Implementation of automated CRM programs for agreed campaigns to time quality and budget. Delivery of automated CRM functionality with economies of scale across all channels. Provide advice and assistance for business stakeholders around campaign measurement and testing, implementing the necessary elements into campaigns for ongoing analysis and improvement. Based on the business identified and agreed business requirements, work closely with the CIO team to implement and evolve Campaign Management functionality. Define automation capabilities for new campaign concepts. Support the Marketing Teams as necessary, assisting in the definition, implementation and measurement of their approved campaigns. Working with the Head of Data Science and Web Analytics implement regular performance reports on initiatives including performance against KPIs. Ensure that campaigns are well documented, targeting the right audience and are complaint with Data Protection policies. Consolidate data in to one single customer database: customer contact points; Aldermore products purchased; any transactional data elements for the purchases products; transactional communication history; customer supplied communication preferences. Deploy initial checkpoint process for campaign briefing, building, QA and running – create a simplified campaign delivery process and with lean process flows deploy in a system accessible to all parties. Define business segments for contactable, non-contactable etc – central to compliance with DPA and GDPR principles is the activity of defining, documenting and deploying business rules. These rules will be built and deployed in the consolidated customer data store. Assist in the creation and maintenance of key marketing data related artefacts, owning certain deliverables end to end where appropriate: Policies and procedures Data Quality report Marketing data retention schedule Marketing data management of product, customer and reference data Marketing processes Must possess a blend of business and IT elements with soft skills to influence and negotiate decisions. Must be able to understand technical discussions and to communicate at all levels in simplistic non-technical terms, must be comfortable to challenge scope and validate requirements to achieve 100% accuracy The Person. Experience in devising and implementing Database Marketing capabilities (covering data sourcing, tools, people and processes) Proven ability in driving transformational data activities Can collaborate and influence across the organisation Politically aware and able to influence others within a dynamic fast paced organisation Strong stakeholder management skills. Ability to influence stakeholders and guide through decisions and assessment of requirements and deliver. Communicate effectively - provide clear concise reporting to all levels in the organisation through written and verbal updates. This may include presenting at various project governing meetings. Must be tenacious, able to pursue stakeholders for deliverables, assess issues to conclusion; able to get the answers from resources that are already stretched and distracted Empathetic, concise and clear communication at all levels upto CxO Attention to detail Data literate Educated to degree level – Desirable Financial services experience – Desirable The Reward. As you would expect, this opportunity offers a competitive basic salary and reward package, and you’ll also benefit from our commitment to investing in your professional development. We do not accept speculative agency CV’s. Any CV received by Aldermore will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CV’s if authorised to do so by HR. Who we are. An award-winning bank here to help Britain’s go-getters. More about us. In 2009, Aldermore set out to be the bank helping those with ideas, big and small, to realise their dreams and to seek and seize opportunity in their personal and professional lives. We call it banking for the bold. Today, we’re an award winning bank that has helped fund the growth of Britain’s small businesses through a range of business finance solutions, specialist mortgages and savings accounts that provides our customers with the support they need to make things happen. Join us if you want to find yourself at the heart of a dynamic, growing organisation where our employees are empowered to grow their expertise and build their careers. Aldermore is an equal opportunities employer. Aldermore Bank PLC is regulated by the Prudential Regulation Authority and the Financial Conduct Authority and is registered under the Financial Services Compensation Scheme.

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We are looking to recruit a Marketing Communications Manager within our Special Hazards business segment in EU&AF. It is our belief is that great companies are powered by great people and led by inspired leaders; individuals who are authentic, who embrace new ideas, share a mutual respect for each other and do what’s right for their communities. Every day, we focus on our common goal of improving lives around the world and we do this by working together and applying deep technical expertise to help our customers solve pressing challenges, with a collective passion to make an impact. As part of the Marketing Team for the Special Hazards business segment in EU&AF, the Marketing Communications Manager will be tasked with the delivery of marketing programs across the region. This position will report directly to the Marketing Communications Leader, EU&AF. The Marketing Communications Manager will work closely with the Global Product Marketing Managers, Global Product Managers and regional Sales Leaders to implement integrated marketing programs to support the business growth goals, new product introductions and enhance overall brand reputation for Johnson Controls Fire Suppression Products and its product brands in key markets. Examples include: · Manage the planning and implementing of channel programs in the European & African regions that attract and retain industry-leading channel partners, incentivise channel partners to invest in skills and capabilities that delight customers drive growth and brand reputation and adhere to consistent guidelines across product segments. · Manage delivery of events such as trade shows, seminars and customer-specific promotions and events. · Work closely with Product Marketing to develop the annual marketing communications plans for the Special Hazards business in EU&AF. · Manage all activities against agreed budgets as a steward of JCI assets. Job Responsibility of Marketing Communication Manager, Special Hazards (EU&AF): · Work closely with Product Marketing, Sales and other Marcom team members to support the business goals of growth, brand support, product introduction and annual marketing communications plan. · Develop and implement an annual marketing communications plan to support the Special Hazards business growth objectives. · Manage the Product Marketing EU&AF budget, be accountable for tracking and reporting marketing spend against budget and ensuring spend brings value to the brand/company. · Manage vendor relationships and negotiate local supplier agreements. · Manage the implementation of integrated marketing campaigns that will make an impact, support the brand and drive measurable enquiries and sales leads. Ability to recommend and employ innovative ways to reach target audiences. · Direct agencies and integrate marketing programs to drive “Thought Leadership” by creating relationships that will deliver articles and media coverage to achieve frequent, timely and positive media coverage across a range of different media. · Provide brand creative direction for advertising and promotional material, technical materials and copywriting. Ensure brand compliance across all creative material. · Integrate global messaging into trade shows customer events, media and market facing material, aligned with strategic objectives. · Develop and implement marketing communications plans in line with the global strategy and in support of the regional needs. · Manage regular customer and market communications via e-newsletters, maintaining mailing databases and purchasing advertising media space lists for direct mail campaigns, including target market programs. · Actively share best practices with the EU&AF and global marketing team. Johnson Controls is a global diversified technology and multi industrial leader, serving a wide range of customers in more than 150 countries. Our 117,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders, through strategic focus on our buildings and energy growth platforms. #external Qualifications Ideal candidate will have the following: · Graduate with a Bachelor’s degree in communications, marketing, business administration and 5+ years’ experience in a similar role. · Demonstrate technical marketing knowledge. · Ability to contribute new and creative ideas and marketing techniques. · Ability to plan, implement and measure communication and advertising/publicity campaigns, promotional activities, and trade shows. · Ability to provide effective sales/marketing materials and programs within planned budgets. · Experience with Marketing Automation software and Salesforce.com. · Ability to work independently, while still embracing a team mentality.

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The Role: Reporting to the Chief Data Officer (CDO), the Aldermore Database Marketing Manager is responsible for the creation and delivery of customer and broker campaigns across all lines of business at the Bank. Working with a small team of database marketing professionals and with the Marketing and MIS teams the Database Marketing Manager will lead the technical implementation and evolution of all closed loop multi-channel campaigns. Coming from a background of database marketing and digital innovation, the Database Marketing Manager will be comfortable working in a diverse and challenging environment. The Database Marketing Manager will act as a passionate data ambassador and will demonstrate the organization’s values – Reliable, Expert, Dynamic and Straightforward (REDS) – and associated behaviors, at all times. Key responsibilities include: Implementation of automated CRM programs for agreed campaigns to time quality and budget. Delivery of automated CRM functionality with economies of scale across all channels. Provide advice and assistance for business stakeholders around campaign measurement and testing, implementing the necessary elements into campaigns for ongoing analysis and improvement. Based on the business identified and agreed business requirements, work closely with the CIO team to implement and evolve Campaign Management functionality. Define automation capabilities for new campaign concepts. Support the Marketing Teams as necessary, assisting in the definition, implementation and measurement of their approved campaigns. Working with the Head of Data Science and Web Analytics implement regular performance reports on initiatives including performance against KPIs. Ensure that campaigns are well documented, targeting the right audience and are complaint with Data Protection policies. Consolidate data in to one single customer database: customer contact points; Aldermore products purchased; any transactional data elements for the purchases products; transactional communication history; customer supplied communication preferences. Deploy initial checkpoint process for campaign briefing, building, QA and running – create a simplified campaign delivery process and with lean process flows deploy in a system accessible to all parties. Define business segments for contactable, non-contactable etc – central to compliance with DPA and GDPR principles is the activity of defining, documenting and deploying business rules. These rules will be built and deployed in the consolidated customer data store. Assist in the creation and maintenance of key marketing data related artefacts, owning certain deliverables end to end where appropriate: Policies and procedures Data Quality report Marketing data retention schedule Marketing data management of product, customer and reference data Marketing processes Must possess a blend of business and IT elements with soft skills to influence and negotiate decisions. Must be able to understand technical discussions and to communicate at all levels in simplistic non-technical terms, must be comfortable to challenge scope and validate requirements to achieve 100% accuracy The Person. Experience in devising and implementing Database Marketing capabilities (covering data sourcing, tools, people and processes) Proven ability in driving transformational data activities Can collaborate and influence across the organisation Politically aware and able to influence others within a dynamic fast paced organisation Strong stakeholder management skills. Ability to influence stakeholders and guide through decisions and assessment of requirements and deliver. Communicate effectively - provide clear concise reporting to all levels in the organisation through written and verbal updates. This may include presenting at various project governing meetings. Must be tenacious, able to pursue stakeholders for deliverables, assess issues to conclusion; able to get the answers from resources that are already stretched and distracted Empathetic, concise and clear communication at all levels upto CxO Attention to detail Data literate Educated to degree level – Desirable Financial services experience – Desirable The Reward. As you would expect, this opportunity offers a competitive basic salary and reward package, and you’ll also benefit from our commitment to investing in your professional development. We do not accept speculative agency CV’s. Any CV received by Aldermore will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CV’s if authorised to do so by HR. Who we are. An award-winning bank here to help Britain’s go-getters. More about us. In 2009, Aldermore set out to be the bank helping those with ideas, big and small, to realise their dreams and to seek and seize opportunity in their personal and professional lives. We call it banking for the bold. Today, we’re an award winning bank that has helped fund the growth of Britain’s small businesses through a range of business finance solutions, specialist mortgages and savings accounts that provides our customers with the support they need to make things happen. Join us if you want to find yourself at the heart of a dynamic, growing organisation where our employees are empowered to grow their expertise and build their careers. Aldermore is an equal opportunities employer. Aldermore Bank PLC is regulated by the Prudential Regulation Authority and the Financial Conduct Authority and is registered under the Financial Services Compensation Scheme.

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